Umaima Merchant

2019 Protein Trends & Technologies Seminar

Pre-conference: Business Strategies


Presentation: Managing Innovation: Entrepreneurial Startups to Going Mainstream 

Panelist: Umaima Merchant, MSc, MBA, Director of Innovation & Growth, Premier Nutrition

Umaima Merchant is Director of Innovation & Growth at Premier Nutrition. She has over 12 years of experience in the food industry, having also worked at Del Monte, Torani and Clif Bar. She is passionate about innovation, both from the initial conceptualization of new product ideas to full commercialization.  She currently leads overall growth and innovation strategies for Premier Nutrition, focusing on the Premier Protein brand, the largest and fastest growing high protein RTD shake in the category. 


About Premier Nutrition: 

Premier Nutrition manages a collection of amazing brands—Powerbar, Premier Protein, Joint Juice and Supreme—each designed and positioned to deliver positive nutrition. Its products appeal to a wide range of people all looking to live healthy lives and needing the good energy to do so. It is a leader in the convenient nutrition category, offering products from high protein bars to RTD shakes, powders and refreshing protein drinks.





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