Fat Kids, Fast Foods and Advertising: Who’s to Blame?

Posted on:July 1, 2011

Children are increasingly overweight in many countries around the world. Overweight kids can lead to health problems in childhood, and even more as they age. Fast food is one of the most heavily advertised product categories that targets children. Studies … Continue reading

12 Steps to Improve New Product Success

Posted on:June 29, 2011

A  June  22, 2011 press release from Nielsen, a global information company,  notes that a new approach developed by the company  can improve the likelihood of new product success from some 10% to 75%. Nielsen offered these twelve criteria that … Continue reading

Giving Consumers What They Want: Natural or Organic

Posted on:May 27, 2011

In general, the food industry understands that the sensory quality of a food or beverage is its most important attribute. The healthfulness of foods tends to increase in importance as people age and also as they must deal with health … Continue reading

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