Innovative Challenger Brands Panel

Posted on:February 4, 2019

THE FOOD AND BEVERAGE INDUSTRIES today enjoy a historical confluence of rapidly shifting consumer trends and low barriers to entrepreneurship, generating a flood of innovation. To explore the motivations as well as technical and business challenges of entry-level food and … Continue reading


Business Strategies for High-Value Protein Ingredients

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Click to Enlarge AS TECHNOLOGY PIPELINES continue to pump new plant and animal protein options into food and beverage domains, it is critical that marketers learn to develop strong, compelling and clearly understandable narratives to properly explain these emergent technologies … Continue reading


Diverse Drivers of Protein Demand Pose Marketing Challenges

Posted on:January 30, 2019

Click to Enlarge ACROSS THE GLOBE, but especially in America, the drive to add more animal and plant protein to human diets continues unabated, even as consumers remain somewhat vague as to their reasons why. In his presentation titled “Consumer … Continue reading


A Global Perspective on the Sports Nutrition Market

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Click To Enlarge PROTEIN POWDER REMAINS the undisputed top contender in the global sports nutrition category, affirmed Carolina Ordonez, MBA, Senior Consumer Health Analyst, Euromonitor International (affiliation during seminar). In her presentation “Global Trends, Drivers and Prospects in the Sports … Continue reading


Consumer Demand Spurs Innovation in Protein Based Products

Posted on:November 20, 2018

RESEARCH REVEALS that consumers continue to seek foods that provide a good source of protein, whether that protein comes from a traditional source or new, innovative products. “Consumers are interested in protein, but they also understand they can get it … Continue reading


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