Business Strategies for High-Value Protein Ingredients

Posted on:February 4, 2019

Click to Enlarge AS TECHNOLOGY PIPELINES continue to pump new plant and animal protein options into food and beverage domains, it is critical that marketers learn to develop strong, compelling and clearly understandable narratives to properly explain these emergent technologies … Continue reading


Diverse Drivers of Protein Demand Pose Marketing Challenges

Posted on:January 30, 2019

Click to Enlarge ACROSS THE GLOBE, but especially in America, the drive to add more animal and plant protein to human diets continues unabated, even as consumers remain somewhat vague as to their reasons why. In his presentation titled “Consumer … Continue reading


Formulating with Whey Protein for Maximum Health Benefits, Functionality and Taste

Posted on:January 2, 2019

  AT THE OUTSET of his presentation, “Formulating with Whey in a Fully Transparent Market,” Chris Lockwood, Ph.D., President, Lockwood LLC, described some of the advantages that protein possesses, including its function as the only major nutrient to stimulate muscle … Continue reading


Plant Protein Drives Ingredient Innovation

Posted on:December 18, 2018

TRENDS DRIVING CONSUMER demand for plant proteins include health and wellbeing; the desire for plant-based and clean label products; and concerns related to food security and sustain- ability. The number of opportunities to use plant-based proteins will grow, as the … Continue reading


Consumer Demand Spurs Innovation in Protein Based Products

Posted on:November 20, 2018

RESEARCH REVEALS that consumers continue to seek foods that provide a good source of protein, whether that protein comes from a traditional source or new, innovative products. “Consumers are interested in protein, but they also understand they can get it … Continue reading


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