Business Strategies for High-Value Protein Ingredients

Posted on:February 4, 2019

Click to Enlarge AS TECHNOLOGY PIPELINES continue to pump new plant and animal protein options into food and beverage domains, it is critical that marketers learn to develop strong, compelling and clearly understandable narratives to properly explain these emergent technologies … Continue reading


Diverse Drivers of Protein Demand Pose Marketing Challenges

Posted on:January 30, 2019

Click to Enlarge ACROSS THE GLOBE, but especially in America, the drive to add more animal and plant protein to human diets continues unabated, even as consumers remain somewhat vague as to their reasons why. In his presentation titled “Consumer … Continue reading


A Global Perspective on the Sports Nutrition Market

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Click To Enlarge PROTEIN POWDER REMAINS the undisputed top contender in the global sports nutrition category, affirmed Carolina Ordonez, MBA, Senior Consumer Health Analyst, Euromonitor International (affiliation during seminar). In her presentation “Global Trends, Drivers and Prospects in the Sports … Continue reading


Accuracy in Protein Labeling: Following the Letter of the Law

Posted on:January 14, 2019

Click to Enlarge WHEN IT COMES TO labeling, given the litigious society we live in, food and ingredient manufacturers have more to worry about than government oversight from the FDA and FTC. “The FDA looks at your labeling; the FTC … Continue reading


The Value of Protein on Muscle Health During Aging

Posted on:January 3, 2019

RECENT ADVANCES in research show protein’s potential to improve health status in aging adults, according to Douglas Paddon-Jones, Ph.D., FACSM, Department of Nutrition and Metabolism; Center for Recovery, Physical Activity and Nutrition; The University of Texas Medical Branch, Galveston, who … Continue reading


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