Diverse Drivers of Protein Demand Pose Marketing Challenges

Posted on:January 30, 2019

Click to Enlarge ACROSS THE GLOBE, but especially in America, the drive to add more animal and plant protein to human diets continues unabated, even as consumers remain somewhat vague as to their reasons why. In his presentation titled “Consumer … Continue reading


A Global Perspective on the Sports Nutrition Market

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Click To Enlarge PROTEIN POWDER REMAINS the undisputed top contender in the global sports nutrition category, affirmed Carolina Ordonez, MBA, Senior Consumer Health Analyst, Euromonitor International (affiliation during seminar). In her presentation “Global Trends, Drivers and Prospects in the Sports … Continue reading


The Value of Protein on Muscle Health During Aging

Posted on:January 3, 2019

RECENT ADVANCES in research show protein’s potential to improve health status in aging adults, according to Douglas Paddon-Jones, Ph.D., FACSM, Department of Nutrition and Metabolism; Center for Recovery, Physical Activity and Nutrition; The University of Texas Medical Branch, Galveston, who … Continue reading


Formulating with Whey Protein for Maximum Health Benefits, Functionality and Taste

Posted on:January 2, 2019

  AT THE OUTSET of his presentation, “Formulating with Whey in a Fully Transparent Market,” Chris Lockwood, Ph.D., President, Lockwood LLC, described some of the advantages that protein possesses, including its function as the only major nutrient to stimulate muscle … Continue reading


Consumer Demand Spurs Innovation in Protein Based Products

Posted on:November 20, 2018

RESEARCH REVEALS that consumers continue to seek foods that provide a good source of protein, whether that protein comes from a traditional source or new, innovative products. “Consumers are interested in protein, but they also understand they can get it … Continue reading


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