Rebounding Protein Claims

Rebounding Protein Claims

(% food and non-alcoholic beverage new product reports making stated claim; U.S. new product launches only)

After declining over the past few years,
protein-fortification claims are starting to
rise again, in absolute terms and relative to
other major fortification claims.

Source: Datamonitor’s Product Launch Analytics

Datamonitor trend data on food product protein claims, U.S.

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