Presentation: Bringing Culinology to Clean Label Development – How and Why it Matters
Speaker: Mark Crowell, Principal Culinologist, CuliNex, LLC
Mark Crowell, CRC, MBA, is the founder and Principal Culinologist at CuliNex, a consultancy specializing in the development of organic and natural food products. Mark is the former director of product development for Olive Garden Restaurants and Starbucks Coffee Company.
CuliNex specializes in assisting retailers, food manufacturers, ingredient suppliers and multi-unit foodservice operators achieve their growth goals by bringing successful products to market. Mark has spoken at conferences and organizations such as the Research Chefs Association, Culinary Institute of America, SupplySide West, and the University of Washington, Graduate School of Nutrition. He’s written articles for a wide range of publications including Organic Processing Magazine and Food Product Design and other media appearances such as Martha Stewart Living Radio. He is an Adjunct Professor of Culinology, Southwest Minnesota State University.
Mark has an MBA from Columbia University, a B.S. in Hotel-Restaurant Management from Florida International University, and an A.O.S. in Culinary Arts from the Culinary Institute of America.
2013 Clean Label Conference Presentation Description:
Bringing Culinology to Clean Label Development – How and Why It Matters
Product development is a complex, expensive process fraught with risk and uncertainty. Developing organic and natural products is a “whole ‘nother cat”. How do you maximize your chances of success on even the most difficult projects? Through the practice of Culinology! Learn from case studies and real world insights how a Culinology project approach is much more than the sum of its Culinary Art and Food Science parts.