Pre-conference: Business Strategies
Presentation: A Healthy Perspective: Protein Trends and the American Consumer
Speaker: Liz Sanders, MPH, RDN, Associate Director of Nutrition and Food Safety, International Food Information Council Foundation (IFIC)
Liz Sanders, MPH, RDN is Associate Director of Nutrition and Food Safety at the International Food Information Council Foundation, where she directs communications that help consumers build healthier eating patterns. Liz manages the planning and implementation of the yearly IFIC Foundation Food and Health Survey, a nationally-representative consumer research effort that examines American’s shifting beliefs, perceptions and behaviors on various food and nutrition topics.
Liz is a graduate of the MPH/RD combined program in Nutrition at the University of North Carolina, Chapel Hill. In her off time, you can find her teaching and performing improv comedy at theaters around the country.
2017 Protein Trends & Technologies Seminar
Pre–conference: Business Strategies
A Healthy Perspective: Protein Trends and the American Consumer
Americans’ food values are shifting. With these changes comes a new importance for understanding where consumers stand on important food and nutrition issues. The IFIC Foundation Food & Health Survey provides over 10 years of insights into American protein trends and food values. Over this period, protein has grown in prominence as a key nutrient that American’s are aiming to consume. This presentation will uncover deeper insights into American’s perceptions, and misconceptions, about protein. We’ll also dive into new findings about consumer definitions of the term “healthy”, in-depth views on processed foods, and drivers of food purchasing.