Linda Gilbert

2015 Protein Trends & Technology Seminar
Technical Program: Formulating with Proteins

(Previous Speaker at 2013 Clean Label Conference)

Linda Gilbert, EcoFocusPresentation: Shakes to Steaks: Protein on the Shopping List

Speaker: Linda Gilbert, Founder/CEO, EcoFocus Worldwide LLC

Linda Gilbert is founder/ former president of HealthFocus International and founder/current CEO for EcoFocus Worldwide LLC (www.ecofocusworldwide.com).  Linda has over 30 years’ experience as a market development and strategy consultant linking consumer attitudes and nutrition awareness with product benefits to successfully meet the toughest brand and growth challenges for multi-national B2B and B2C companies.

She has conducted extensive qualitative and quantitative studies for food and beverage manufacturers and their ingredient and packaging suppliers, both in the natural and mass markets.  Linda has keen insight into what it takes to grow and accelerate business using shopper data and insights as the foundation for strategy and innovation.  Her work contributed substantially to the successful introductions of Centrum Energy and Cardio, DanActive and Activia, Frito Lay Naturals, Gatorade, Kashi, Smart Start, SnackWells, Take Control, Tropicana Plus Calcium, V8 Splash, Viactiv, and more.

Additionally her degree is in food science from the University of Arizona. She spent 10 years at Rodale where she worked with its international agricultural research program on the commercialization of underutilized vegetable crops such as amaranth and quinoa.

She is a sought after speaker and has been quoted in the Wall Street Journal, New York Times, Advertising Age, American Demographics, The Futurist, Food Processing Magazine, and other venues.  She is a regular expert contributor to Industry Intelligence and Packaging Strategies. The annual EcoFocus Trend Study surveys 4,000+ U.S. consumers, covering 30+ grocery retail chains.
Contact information:  Ph: 727.906.3319 Email: linda@ecofocusworldwide.com

2015 Protein Trends & Technologies Seminar Presentation Description:
Shakes to Steaks: Protein on the Shopping List

Protein is on the shopping list for many Americans today.  It started when Atkins first recommended high protein/low carb diets for weight and health management.   Today, protein’s virtues span a range of benefits that include daily wellness, weight management, energy, satiety, muscle growth, strength, endurance, and more.  Consumer desire to increase their protein intake is powering the success of products in every grocery store aisle today.  We’ll take a look at how brands are targeting these shoppers with examples of innovative high protein products and communications, from steaks to shakes.

2013 Clean Label Conference Presentation Description:
From Walmart to Whole Foods:  What Are Shoppers Looking For?

Everyone would agree that product attributes are fundamental to food and beverage purchases.  What is less known is how the labels of the products that groceries stock on their shelves not only influence what shoppers buy, but also have bearing on a grocer’s own credentials with shoppers.  Using multi-year trend data, this presentation looks at what is important to consumers as segmented by the grocery chains they patronize — from the natural and mainstream retailers to the big box chains.  Discover the importance that shoppers at different stores place on various label attributes and natural choices.  Find out how products on the shelves impact shoppers’ perceptions of grocery retailers and their shopping behavior.  Learn how food processors can help meet the challenge and the opportunity that clean labels offer to retailers.  Shopper segments studied include those frequenting big box stores (Wal-Mart, Costco and Target), regional chains (Publix, Safeway and Kroger) and natural grocers (Whole Foods and Trader Joe’s.)

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