Kerry Hughes

Kerry Hughes, MSc, Ethnopharm

Advisory Board, Global Food Forums, Inc.

Kerry HughesKerry Hughes, M.Sc., has over 20 years of experience across the natural products market, and focuses her work on product development in natural products, ethnobotany and sustainability.

Kerry has a background in Ethnobotany and Biochemistry and has applied this to promoting health for people and sustainability for the planet.  Kerry is the author of the The Incense Bible, Taylor & Francis (2007), one of the first scientific reviews of incense, Co-Author of The Health Professionals Guide to Dietary Supplements, Lippincott, Williams & Wilkins (2006), a peer-reviewed guide to herbs and nutritional supplements, and Botanical Medicines: The Desk Reference for Major Herbal Supplements, Haworth Press (2002) an in-depth text-book on the medical aspects of many of our top supplements. She is also author of over a dozen articles in peer-reviewed scientific journals.

Currently, Kerry works in Product Development with Pure Encapsulations, the first hypoallergenic and clean label professional nutritional supplement brand, and has recently been establishing sustainability standards and strategy for Healthy Food in Healthcare for Health Care Without Harm. Kerry also acts as a consultant to the United Nations through the International Trade Centre (ITC) for international development projects involving botanicals, and authored essential oil and organic reports for the Market New Service (MNS). She was the Director for the US office of The Institute for Market Ecology (IMO), a pioneering, well-respected eco-product certifier, and helped to co-develop and establish the Fair for Life Social & Fair Trade Certification on the US market. Early in her career she also worked with Shaman Pharmaceuticals and authored an environmental assessment for what was to become the second-ever Botanical Drug approved by the Food and Drug Administration.

EthnoPharm, Kerry’s consulting business, focuses on natural products, sustainability and ethnobotany.  EthnoPharm also actively promotes benefit share and community supported relationships in order to value traditional knowledge, promote biodiversity, and help enrich lives and provide income opportunities to rural people. Kerry focuses on the interface between the private and public sectors in the development of botanicals worldwide focusing on Market Development.  She has worked with natural product companies and agencies throughout the U.S. and in South America, Europe, Asia and Africa. Kerry has worked for US-AID and UN-sponsored projects to strengthen the natural product sectors of countries in Africa, Sri Lanka, Colombia, Peru, and Madagascar

Kerry can be contacted at:


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