Justin Prochnow

2018 Protein Trends & Technologies Seminar

Technical Program: Formulating with Proteins

Justin ProchnowPresentation: Protein Quality and Labeling: Defending Attacks from Regulators, Attorneys & Competitors

Speaker: Justin J. Prochnow, Shareholder, Greenberg Traurig, LLP

Justin J. Prochnow, Shareholder, Greenberg Traurig, LLP, assists companies with regulatory, business, and legal needs in the beverage, food, dietary supplement, cosmetic, medical device, and OTC industries. Justin works closely with companies to ensure regulatory compliance with statutes and regulations enforced by the Food and Drug Administration, the Federal Trade Commission and other regulatory agencies. This includes the review of product labels, labeling, advertising, websites and other marketing materials.

He assists companies with responding to governmental and regulatory actions, including FDA inspections and warning letters, FTC Civil Investigative Demands, and ASRC and NAD cases. He prepares and reviews business documents for industry members, including consulting, manufacturing, supply and distribution agreements. Justin and his team also defend industry companies from both governmental agencies and civil litigators in litigation ranging from breach of contract cases to the growing number of class actions alleging false and misleading advertising

Awards & Accolades include being listed as one of the Best Lawyers in America (Advertising Law, 2017-2018) and being selected “Life Science Star” (LMG Life Sciences, 2016-2017). Additionally, Law360, among its Practice Groups of the Year (2015), selected the Food & Beverage practices at global law firm Greenberg Traurig, LLP, of which Justin was a team member. He was also a Team Member of Greenberg Traurig when it was chosen as Best Lawyers® “Government Relations Law Firm of the Year (U.S. News 2014). He has been rated AV Preeminent® 4.8 out of 5.

Justin’s J.D. is from Arizona State University Sandra Day O’Connor College of Law, 1994 and he has a B.A. degree in International Relations and Political Science, Tufts University, 1991.

2018 Protein Trends & Technologies Seminar

Title: Protein Quality and Labeling: Defending Attacks from Regulators, Attorneys and Competitors

Protein call-outs are often an important element of the marketing and labeling of food, beverage and supplement products. As alternative protein sources, such as collagen, gelatin, and plant-based proteins are explored, questions regarding the quality of such proteins and the range of permissible claims are raised. Additionally, the scrutiny of protein claims has also increased, drawing attention from federal and state regulators, class action plaintiff lawyers, and competitors alike. Accordingly, in this session, we will discuss how companies can understand considerations regarding protein quality and permissible claims, which is paramount to achieving success while staying out of trouble.

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