Julie Johnson

2019 Protein Trends & Technologies Seminar
Technical Program: Formulating with Proteins

Previous speaker at the 2018 Sweetener Systems Conference

Julie Johnson - HealthFocusPresentation: Emerging Global Consumer Views on Protein: Usage Patterns and Preferred Sources

Speaker: Julie Johnson, General Manager, HealthFocus International

Julie Johnson is the General Manager at HealthFocus International, a consumer insights company specializing in understanding consumer trends in health and nutrition.

With more than 20 years of experience working in marketing research focusing specifically on health, wellness and nutrition trends, Julie is an authoritative resource for companies who need to understand the attitudes and behavior of their consumers. As General Manager of HealthFocus International, Julie works with the top 50 global food and beverage companies designing projects that will inform their decision making related to their strategies and brands.

An informative speaker with an in-depth knowledge of the global consumer, Julie is able to provide insight into what drives consumer’s choices and how their attitudes evolve into action. Julie is responsible for developing and managing the HealthFocus Global Trend Study, the largest global study of health and nutrition trends, conducted in over 40 countries since 2000.


2018 Sweetener Systems Conference:
Title: Understanding Shopper Attitudes Towards Sweeteners in the US and Beyond

Abstract:
Concern about sugar and other sweeteners continues to be an issue for shoppers. Sugar reduction remains top of mind with most of the world agreeing that decreasing sugar makes foods and beverages healthier. The answer is not that simple though. Consumers still have expectations for sweetness in certain categories, and the rise in eating cleaner and more natural makes artificial sweeteners an uncertain choice. What’s left is a confusing market for both sugar and artificial sweeteners. This presentation will discuss where people stand on sweeteners overall in relation to other dietary factors, the balance between sugar reduction, artificial sweeteners, and clean eating, and how positively or negatively individual sweeteners are rated.

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