Presentation: Understanding Shopper Attitudes Towards Sweeteners in the US and Beyond
Speaker: Julie Johnson, General Manager, HealthFocus International
Julie Johnson is the General Manager at HealthFocus International, a consumer insights company specializing in understanding consumer trends in health and nutrition. With more than 20 years of experience working in marketing research focusing specifically on health, wellness and nutrition trends, Julie is an authoritative resource for companies who need to understand the attitudes and behavior of their consumers. Julie works with major global packaged food and beverage companies designing projects that will inform their decision making related to their strategies and brands. Julie also manages the development of the HealthFocus Global Trend Study, the largest global study of health and nutrition trends, conducted in over 40 countries since 2000.
2018 Sweetener Systems Conference:
Title: Understanding Shopper Attitudes Towards Sweeteners in the US and Beyond
Concern about sugar and other sweeteners continues to be an issue for shoppers. Sugar reduction remains top of mind with most of the world agreeing that decreasing sugar makes foods and beverages healthier. The answer is not that simple though. Consumers still have expectations for sweetness in certain categories, and the rise in eating cleaner and more natural makes artificial sweeteners an uncertain choice. What’s left is a confusing market for both sugar and artificial sweeteners. This presentation will discuss where people stand on sweeteners overall in relation to other dietary factors, the balance between sugar reduction, artificial sweeteners, and clean eating, and how positively or negatively individual sweeteners are rated.