Fresh versus Processed – Are Packaged Foods Dead?

An abundance of news items report that fresh, unprocessed foods are on-trend to the point that one may wonder what the future for formulated packaged foods is. A reality check comes from a recent poll of 5,887 grocery shoppers by CivicScience.

While 20% of consumers polled say that over half of their food bill is spent on fresh foods, the majority of consumers (54%) spent three-fourths or more of their grocery dollars on packaged foods. For now and for some time to come, it will be crucial for the food industry to develop great-tasting foods with desired characteristics at a price consumers can afford pay.

CivicScience shopper survey fresh vs processed


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