Products with Natural Claims Generate $43 Billion in Sales


Nielsen Sales of Label Claims 201

(April 30, 2014 – Global Food Forums, Inc.) In its April 30, 2014 Journal eNews, NMI reports that products in the U.S. with the claim “natural” generated $43B in sales according to Nielsen Scantrack & Nielson LabTrends (52 weeks ending 12/21/2013). Products with claims on the presence of preservatives, vitamins & minerals, calories and salt or sodium as well as those with gluten free claims followed. All sported sales in the $22.3 to $26.9B range.




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