2018 Protein Trends & Technologies Seminar
Pre-conference: Business Strategies program
Presentation: Global Trends, Drivers and Prospects in the Evolving Sports Nutrition Market
Speaker: Carolina Ordonez, MBA, Senior Consumer Health Analyst, Euromonitor International
Carolina Ordonez, MBA, is a Senior Consumer Health Analyst at Euromonitor International. She brings several years of work experience as a researcher, consultant, and speaker; having helped firms with strategy planning and business expansion throughout the Americas. In her current role, she provides insights on the latest trends in consumer health, including over-the-counter drugs (OTC), vitamins, dietary supplements, sports nutrition, and weight management & wellbeing products. Carolina also provides global expertise on wellness trends and the impact that digital consumer health is having on the industry and on the consumer experience. She holds a Master’s degree in International Management from University of Exeter in the UK.
About Euromonitor: Euromonitor International is the world’s leading independent provider of global business intelligence and strategic market research, creating data and analysis on thousands of products and services around the world. Euromonitor International’s global market research database, Passport, provides statistics, analysis, reports, surveys and breaking news on industries, countries and consumers worldwide. Passport connects market research to your company goals and annual planning, analyzing market content, competitor insight and future trends impacting businesses globally.
Title: Global Trends, Drivers and Prospects in the Evolving Sports Nutrition Market
Description: Consumers worldwide are adopting healthy living and fitness trends, especially across developed markets where healthy lifestyles have become the new normal. Protein continues to drive the sports nutrition industry; however, broad categories of new users are emerging, looking for products that support their fitness goals and match their lifestyles. This is correspondingly expanding the consumer base for sports nutrition and protein products. To succeed in this new world, firms need to understand consumers’ crowd culture to better engage them while continuing to innovate based on consumer demands.