Pre-conference: Business Strategies
Presentation: High on Protein: Insights into a Consumer Search for Health
Speaker: Andrew Mandzy, Director of Strategic Insights, Nielsen
Andrew Mandzy serves as Nielsen’s Director of Strategic Insights. In this role, he helps clients understand how macro trends directly impact their businesses, and helps them create strategies on how to win in today’s competitive landscape. Though he has worked with a large cross section of retail and manufacturer clients, his focus today is on companies that deal in OTC Healthcare & Health/Wellness. Andrew has been with Nielsen for over nine years, and is based in New York City.
Andrew is a dual graduate of Rutgers University in New Jersey. He has both Bachelors Degree in Mechanical Engineering and an MBA in Marketing. Though working as an engineer for the three years of his career, Andrew has been in the marketing and consumer analytics space ever since.
Andrew’s expertise in consumer insights has led to opportunities to work on several advisory boards, including the Rutgers University MBA Market Research board, and for Ground Signal, an innovative geolocation analytics company.
Title and Description of 2016 Protein Trends & Technologies Seminar:
High on Protein: Insights into a Consumer Search for Health
As consumer behaviors and attitudes toward health and wellness continue to shift, many consumers are seeking alternative sources of protein either in addition to, or in place of meat. From health bars and Greek yogurt to sports drinks, we’ll cover how these products are performing, who is buying them, how these trends are impacting the meat case, and how you can capitalize on the growing consumer interest in protein beyond the meat case.