Presentation: Consumer & Restaurant Menu Trends: The Clean Label Influence
Co-Speakers: Lizzy Freier and Aimee Harvey, Managing Editors, Technomic Inc.
Consumers increasingly want to know more about their food. Although the initial focus was on consumer packaged foods, the foodservice sector has become increasingly drawn in. This presentation touches on the impact that clean labels have on the restaurant industry. Using Technomic data on both consumer preferences and menu development with regard to clean eating, presenters will analyze what it means for restaurant operators, food manufacturers and distributors. Topics include the changing consumer definitions of health, top and fastest-growing “clean” keyword mentions in the industry and operator survey predictions on clean labeling purchase influencers for the future.