Mark Haas

2020 Clean Label Conference

Part 2 of the 2020 Super Summit

Previously a speaker at the
2019 Protein Trends & Technologies Seminar’s
Pre-conference: Business Strategies

Presentation: Traceability & Transparency: Steps to Meet Consumer

Speaker: Mark Haas, CEO, The Helmsman Group

Mark Haas is currently CEO of The Helmsman Group. Together Helmsman and Mark have been helping natural and organic companies grow for the last 25 years. Providing leadership to high-growth brands as well as founding his contract manufacturing plant, Mark provides experienced insight and strategies to bring CPG Brands to their fullest potential.


The Helmsman Group focuses on Product Innovation, Commercialization, and Activation. Helmsman’s core objective is to accelerate high potential food brands in trending categories, including snacks, beverages, plant-based proteins, and free-from. Helmsman is a hands-on agency engaged as an outsourced turn-key agency managing the product cash cycle (Forecasting-Production-Sourcing and Buying-Sales-Fulfillment-Collections).


Mark supports organizations that empower the global organic and natural foods industry. Currently, Mark is providing leadership to Ruckus and Co. Mondelēz SnackFutures latest entry; 88 Acres, a free-from healthy snack start-up; Nai World, a line of iced teas positioned as a better-for-you premium beverage alternative o sugary drinks for the Middle East and North Africa. Mark is committed to nurturing the next generation of food industry leaders through his work with both Christie & Co’s Gang of Good as well as the Education Research Institute, a non-profit affiliate of the Food North West.

Mark’s education includes the following: BS, Oceanography, from the University of Washington; Logistics, Materials and Supply Chain Management, Weber State University; and Supply Chain Operations, Broad School of Business, Michigan State University.

2020 Clean Label Conference

Presentation Title: Presentation: Traceability & Transparency: Steps to Meet Consumer

Presentation Description:

With one-third of all food and beverage sales positioned as “Clean” – Clean-Label is here to stay. However, surveys show that nearly 60% of consumers do not fully understand Clean-Label. So, what is Clean? Consumers and marketers alike define clean to be: short and simple ingredient statements, natural ingredients, Whole Foods compliance, no heavy metals, no pesticide residues, no plasticizers (BPA -Free), non-GMO, nutritional superiority, where it’s made, where it comes from, socially responsible, sustainability, carbon footprint, etc. With so many perspectives for the definition of Clean – how do you innovate and deliver a Clean product that meets the need-state and expectations of consumers while maintaining profitability? In this session we will explore these definitions and how to take advantage of Block-Chain technology to provide the supply chain transparency that consumers and customers alike are expecting.

2019 Protein Trends & Technologies Seminar

Mark Haas participated on the “Managing Innovation: Entrepreneurial Startups to Going Mainstream” Panel.

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