Pre-conference: Business Strategies
Presentation: Managing Innovation: Entrepreneurial Startups to Going Mainstream
Panelist: Anthony M. Brahimsha, Founder & CEO, Prommus
Syrian-American Anthony Brahimsha is the CEO and Founder of Prommus— a traditional sentiment reimagined by modern technology to deliver higher nutrition for the greater good.
Starting his career in Investment Banking, Anthony created a foundation of value within consumer focused sectors and consumer-packaged-goods (CPG) companies. Seeing the industry shift towards healthy living and sustainable products first hand, he visualized an opportunity to combine passion & profession.
The outbreak of war in Syria sent a shockwave through region; displacing many members of Anthony’s family and countless others. Driven to help those in need he took on active roles in organizations like Jusoor, Jasmine Fund, and Karam Foundation to aid those affected re-establish their lives and raise awareness of the great humanitarian need in the region.
Representing those organizations during roundtable discussions at the Clinton Global Initiative and UNICEF Children’s Fund, Anthony’s efforts lead him to travel to southern Turkey on humanitarian missions; working to establish schools and education programs for young displaced Syrians.
Malnutrition rampantly a large problem within the refugee camps, Anthony studied the rehabilitation process first hand— becoming highly educated in the nutritional aspect of recovery. An integral factor in this process is compact foods high in fats, complex carbohydrates, proteins, vitamins, and minerals.
Never forgetting those experiences, Anthony witnessed events that inspired him to think of food and nutrition differently. He set out to create a new product that not only tasted better, but was made better. Harnessing his Middle Eastern background, passion for healthy living, and an intimate knowledge of the CPG landscape, he wished to provide a healthier and more beneficial food for people in their daily lives. The result was an innovative all-natural, high-protein, and clean label hummus.
For the past few years, the Prommus brand has been following it’s passion to make a healthy change in nutrition while sustaining an authentic and multigenerational culture, while proudly supporting organizations that stand for better.
Participant of the “Managing Innovation: Entrepreneurial Startups to Going Mainstream” Panel
Innovation at all levels and functions is a valuable organizational trait. From technology-based start-ups to mainstream companies, from concept ideation to creative operational efficiencies and brand management strategies, taking a novel approach can increase the chance of success for a project, company or individual. Members of this seminar’s Innovation Panel will share insights into the importance, challenges and successes in nurturing the spirit of innovation.