2020 Innovative Protein Products & Trends

A Protein Product Sampling Station of recently launched, creative foods, beverages and supplements will take place on May 20, 2020 during the 2020 Protein Trends & Technologies Seminar’s “Technical Program: Formulating with Protein.” If available, the following products will be offered for tasting.


GFF COMMENTS: Promotional details from JUST, Inc. (formerly Hampton Creek)  note “Made from plants not chickens. JUST Egg is packed with 5g/serving of clean, sustainable protein, and scrambles and tastes like eggs. JUST Egg makes delicious, fluffy breakfast scrambles, and is also great for omelets, quiches, stir-fries, French toast, waffles, pancakes, and much more. It’s egg-free, non-GMO, cholesterol-free, and dairy-free, with no saturated fat, carrageenan, preservatives, FD&C colors, artificial flavors nor artificial ingredients. Easy to use – simply scramble like an egg.”


Ingredients: Water, Mung Bean Protein Isolate, Expeller-Pressed Canola Oil, Contains less than 2% of Dehydrated Onion, Gellan Gum, Natural Carrot Extractives (color), Natural Flavors, Natural Turmeric Extractives (color), Potassium Citrate, Salt, Soy Lecithin, Sugar, Tapioca Syrup, Tetrasodium Pyrophosphate, Transglutaminase, Nisin (preservative). (Contains soy.)


NUTRITION FACTS: Serving size 3 Tbsp (44ml) sAmount (% Daily Value) Calories 70; Calories from Fat 45; Total Fat 5g (8%); Saturated Fat 0g (0%); Trans Fat 0g; Polyunsaturated Fat 1.5g; Monounsaturated Fat 3g; Cholesterol 0mg (0%) Sodium 17mg (7%); Total Carbohydrate1g (0%); Dietary Fiber 0g (0%); Sugars 0g; Protein 5g; Vitamin A (0%); Vitamin C (0%); Calcium (0%); Iron (4%)

Wella Bar

GFF COMMENTS: A new variety of Wella Bar, Cashew Cacao & Chaga, was launched in 2019. It has a number of “on-trend” characteristics such as the need for a refrigerated distribution chain (thus avoiding the need for emulsifiers), plant-based proteins and chaga mushrooms. This product will be available at the Protein Product Sampling station during the 2020 Protein Trends & Technologies Seminar’s Technology Program: Formulating with Proteins


Cashews*, Sunflower Seeds*, Maple Syrup*, Cacao Butter*, Brown Rice Protein*, Cacao*, Coconut Butter*, Coconut*, Chaga Mushroom*, MCT Coconut Oil*, Vanilla Extract* (contains ethyl alcohol), Sea Salt, Monk Fruit*, Cayenne Pepper*, Cinnamon*.       *USDA Organic.

Serv. Size: 1 bar (45g), Amount Per Serving, Calories 240; Total Fat 18g (28%DV),  Cholesterol 0mg (0%DV), Sodium 110mg (5%DV), Total carb. 14g (5%DV), Fiber 3g (5% DV), Sugars 5g, Protein 8g (16% DV)

COMMENTS FROM PRODUCT WEBSITE: “A bar is so decadent you won’t believe you’re eating chaga mushrooms! We amped it up with brown rice protein to ensure that you’re satiated long after the last bite.”

*Chaga is a mushroom that grows on the bark of birch trees in cool Northern climates. This antioxidant-rich adaptogenic super mushroom has been used in folk medicine for centuries, prized for its immune supporting and anti-aging properties.

Juicy Juice® + Protein – Orange 

GFF COMMENTS: The company’s website notes “Juicy Juice + Protein is a flavored juice beverage blend from concentrate with other natural flavors. Each 6 oz pouch contains 5g of protein (from whey), which is considered a good source of protein and 16 grams of sugar per serving from fruit juice.” 


INGREDIENT LIST: Water, Apple Juice Concentrate, Whey Protein Isolate, Natural Flavors, Citric Acid, Orange Juice Concentrate, Ascorbic Acid (Vitamin C), Beta Carotene (Color). 

NUTRITION FACTS: Serving Size 6fl.oz. (177 ml); 1 Serving per Pouch, Amount per Serving (% Daily Value): Calories 90, Total Fat 0g (0%), Total Carbohydrate 17g (6%), Total Sugars 16g, Protein 5g (10%) 

OLLY® Plant Powered Nutrition Energizing Nutrition–Pure Chocolate 

GFF COMMENTS: Amazon.com notes that the product is “Also available in Velvet Vanilla and Salted Caramel Chocolate. Product is GMO-free; gluten-free; Vegan; no artificial flavors, colors or sweeteners.” 



INGREDIENTS: Protein Blend [pea protein, flax seed], Cane Sugar, Cocoa Powder, Natural Flavors, Salt, Guar Gum, Monk Fruit Extract, Stevia Leaf Extract



NUTRITION FACTS: Serving size 2 Rounded Scoops (35g) 12 Servings per Container, Amount per Serving (% Daily Value): Calories 130; Total Fat 2g (3%); Saturated Fat 0g (0%); Trans Fat 0g; Cholesterol 0mg (0%) Sodium 320mg (14%); Total Carbohydrate 9g (3%);  Dietary Fiber 2g (8%); Sugars 6g; Includes 6g added Sugars (12%); Protein 18g (28%)

Shrewd™ Food Protein Crisps – Strawberries & Cream

GFF COMMENTS: The website notes that “They’re crunchy like a carb but without the guilt.” Strawberries & Cream Protein Crisps can be eaten right out of the bag as a snack or as a cereal. Additional Protein Crisps flavors include: Baked Cheddar, Brickoven Pizza, Cookies & Cream, Nacho, Parmesan Crouton, Sour Cream & Onion and Sriracha Cheddar. Protein Crisps contain 12g-14g protein, depending on flavor; are low carb; and are free from artificial flavors or colors and preservatives.


INGREDIENTS: Milk Protein Isolate, Strawberries & Cream Coating (Cane Sugar, Cream Solids, Butter, Strawberry Powder [Strawberry, Maltodextrin, Corn Starch], Salt, Non-fat Dry Milk, Contains 2% or less of: Natural Flavors, Beet Powder for Color, Safflower Oil, Citric Acid, Sodium Caseinate, Sodium Phosphate), Sunflower Oil.

NUTRITION FACTS: Serving size 21g (0.74oz), 1 Serving per Container, Amount per Serving (% Daily Value): Calories 90, Total Fat 3g (4%), Saturated Fat 1g (5%), Trans Fat 0g, Cholesterol 5mg (2%), Sodium 95mg (4%), Total Carbohydrate 4g (1%), Dietary Fiber 0g (0%), Total Sugars 4g, includes 3g Added Sugars (6%), Protein 12g (24%)

Protein Toppers®, Garbanzo & Soy Medley

GFF COMMENTS: The product’s sale’s sheet notes “Additional Flavors include Pepita and Soy-Pea Medley and Tri-Soy Medley. Meal add-in containing 17 grams of plant protein. Nut-free, Non-GMO, Certified Vegan, Naturally gluten-free.


INGREDIENTS: Non-GMO Soybeans, Non-GMO Soy Protein Isolate, Organic Garbanzos, Salt, Non-GMO Soybean and/or Sunflower Oil.

NUTRITION FACTS: Serving size 1 Package (35g) 1 Serving per Container, Amount per Serving (% Daily Value): Calories 150; Total Fat 4.5g (7%); Saturated Fat 1g (5%); Trans Fat 0g, Cholesterol 0mg (0%) Sodium 190mg (8%); Total Carbohydrate 10g (3%); Dietary Fiber 4g (16%); Sugars 2g; Protein 17g (33%)

Scramblers: The Original Omelet Bar™, Southwest Chicken Sausage

GFF COMMENTS: As of fall 2019, it was reported that Scramblers has one last hurdle and several challenges to face before beginning full-scale production. These are as follows:
• FINANCIAL: Capital needed for a tray mold to make custom trays to Scramblers™ bars specifications
• TRAY FABRICATION: Once funding is achieved, the trays must be fabricated, tested and production runs completed. The USDA, FDA, and process authority at its co-packer will need to sign off on the Scramblers™ product before the bars can be released. All ingredients and processes are within the known retort cooking guidelines, so no problem is anticipated.
• CO-PACKER PARTNERSHIP: The company notes “Our co-packer has been consistently committed to seeing our project to completion. Problems could arise but aren’t expected.”
• INGREDIENT SUPPLY: The Pasture Raised, Organic egg supply will depend on a specific partnership which, if it fails to be consummated, may result in having to source organic eggs, which, from a humaneness perspective, are still vastly superior to conventional or cage-free eggs.

The first production run is scheduled for the first week in November 2020, but obstacles related to formula revisions to accommodate flow through the equipment; production modifications and USDA labeling delays may postpone the startup date.


INGREDIENTS: Organic Free-Range Eggs, Chicken Sausage (Chicken Breast and Thigh Meat, Water, Spices, Vinegar, Natural Flavor, Onions), Feta Cheese (Pasteurized Milk, Cultures, Salt, Enzymes, Cellulose), Egg Whites, Water, Grass-Fed Butter, Spices, Encapsulated Baking Powder [{Sodium Bicarbonate, Palm Oil, Palmitic Acid), Monocalcium Phosphate, Corn Starch), Salt, Paprika, Xanthan Gum, Citric Acid.

NUTRITION FACTS: Serving size 1 Bar (56g), 1 Serving per Package, Amount per Serving (% Daily Value): Calories 130, Total Fat 9g (12%), Saturated Fat 4.5g (23%), Trans Fat 0g, Cholesterol 140mg (47%), Sodium 300mg (13%), Total Carbohydrate 2g (1%), Fiber 0g, Total Sugars 1g, includes 0g Added Sugar (0%), Protein 9g (18%)

COMMENTS FROM WEBSITE: Our omelet bars boast 10g+ of clean protein and a radically low 1-3g carbs per bar, making them extremely keto-friendly…Over 2 years ago, we first conceived the idea for a tasty, nutritious, clean-label, fully shelf-stable, egg-based breakfast bar… Scramblers™ bars are intended to be eaten at room temperature or easily popped into a microwave (right in their trays)…Scramblers™ bars keep for up to 12 months without refrigeration or chemical preservatives. American Humane certifies that pasture raised hens enjoy at least 108 square feet per bird on rotated pastures (by comparison, “free range” is typically 2-10 square feet), making for happier hens and the best eggs you can buy. Also available in Ham & Cheddar and Spinach & Feta.

Shrooms™ Splits, Filet Mignon + Portabella

GFF COMMENTS: The company’s website notes that Shrooms’ mushrooms are responsibly grown, accounting for soil health; air pollution reduction and energy conservation; waste reduction; better farming practices; water conservation & protection and pest management. Packaging claims: No artificial ingredients, Low Fat, Good Source of Protein, Minimally Processed. Tagline “Savor the Mind-Blowing Flavor of Beef Jerky & Mushroom Jerky and also Healthy Farming.” Additional flavors include Turkey +Portabella, Berries + Portabella and Peppered Beef + Portabella


INGREDIENTS: Original Mushroom Jerky (Mushrooms, Brown Sugar, Soy Sauce (Water, Wheat, Soybeans, Salt), Apple Cider Vinegar, Paprika, Natural Hickory Smoke Flavor, Celery Juice Powder, Pepper, Onion Powder, Sea Salt, Ginger Powder), Beef, Bourbon, Molasses, Pepper, Celery Juice Powder, Liquid Smoke (Water, Natural Hickory Smoke Flavor, Vinegar, Molasses, Salt), Brown Sugar, Paprika, Apple Cider Vinegar, Sea Salt, Spices.


NUTRITION FACTS: Serving size 1oz (28g), 3 Servings per Container, Amount per Serving (% Daily Value): Calories 90, Total Fat 1g (2%), Saturated Fat 0g (0%), Trans Fat 0g, Cholesterol 10mg (3%), Sodium 310mg (13%), Total Carbohydrate 14g (5%), Dietary Fiber 1g (4%), Total Sugars 11g, Protein 7g (14%)

Tagline: Savor the Mind-Blowing Flavor of Beef Jerky & Mushroom Jerky and also Healthy Farming. Real Snacks.

Trident Seafoods

GFF COMMENTS: Made from Wild Alaska Pollock, fully cooked and ready to go, they’re a versatile, flavor-neutral alternative to high-carb noodles. Product data sheet notes that “It’s cod’s sustainably wild-caught delicious cousin. It has a lower carbon footprint than land-based animal proteins.” Trident Seafoods’ Protein Noodles are non-GMO, gluten free and made with only eight ingredients. The product’s tagline is “A new way to get Hooked on protein™.”


INGREDIENTS: Alaska Pollock, Egg Whites, Water, Tapioca Starch, Cane Sugar, Sea Salt, Potato Starch, Citric Acid.

NUTRITION FACTS: Serving Size 0.75 Cup (85g); 3 Servings per Container; Amount per Serving (% Daily Value): Calories 70, Total Fat 0g (0%), Saturated Fat 0g (0%), Trans Fat 0g, Cholesterol 15mg (5%), Sodium 390mg (17%), Total Carbohydrate 7g (2%), Dietary Fiber 0g (0%), Sugars 1g, Protein 10g (20%)



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