2019 Innovative New Protein Products

Formulated, protein-based foods and beverages and plant-based alternatives to conventional products continue to drive food manufacturers’ and consumers’ interests. The USA protein product market alone was over US$3 billion in 2016.(1) 

Products reflect trends such as increased consumption of plant-based foods, low-FODMAP, sports nutrition, keto diets, clean label, CBD addition and more. Some use emerging sources of proteins. Examples of such products, most newly launched, are profiled below. Many will be available to try during the 2019 Protein Trends & Technologies Seminar’s Technical program on May 22.
Claudia Dziuk O’Donnell / Co-owner & Content Editor

We wish to thank Tatua, sponsor of this 2019 Innovative Protein Product Sampling Station.

NOTE: Label information may change due to product reformulations and other factors.

Pure Hemp CBD Protein-galleryPure Hemp CBD Premium Protein Organic Whey Isolate (300mg Cannabidiol) U.S.

Ingredients (Chocolate variety): Whey Protein Concentrate [Milk], Trueflavor Chocolate Fudge Brownie (flavoring [natural flavoring Extracts, non-GMO Rice Powder, Guar gum Atevia]) Lecithin (Sunflower). [Note: Ingredient list on website does not list hemp seed nor hemp extract]

Nutrition: Serving Size (30g)., Servings per Container 15, Amount per Serving (% Daily Value): Calories 120, Total Fat 2g (3%), Saturated Fat 1g (5%), Cholesterol 75mg (25%), Sodium 10mg (1%), Total Carbohydrate 2g (1%), Dietary Fiber 0g (0%), Sugars 2g, Protein 24g.

GFF Comments: Website notes under benefits for its CBD products indicate: “We use only the finest hempseed in our extraction process, striving to provide patients with superior medicine. Use our CBD Protein powder to assist in a speedy recovery after a grueling workout and to prevent muscle fatigue.
Product label claims include 24g whey protein per serving, 4.5g BCAAs and 300mg CBD isolate. Additional flavors include vanilla and vegan. Cost $45.00 plus $5.99 online from company.

Dr. Praeger’s Classic Chick’n Tenders (U.S.)Dr. Praegers

Ingredients: Texturized Pea Protein (Water, Pea Protein, Pea Fiber, Sunflower Oil, Potato Starch), Rice Coating (Rice Flour, Whole Grain Amaranth Flour, Corn Starch, Salt, Raisin Juice Concentrate, Whole Grain Rolled Oats, Dextrose, Spice, Garlic Powder, Onion Powder, Yeast Extract), Water, Avocado Oil, White Bean Powder, Cauliflower Powder, Methyl Cellulose, Natural Flavors, Potato Starch.

Nutrition: Serving Size 3 Pieces (80g)., Servings per Container About 3, Amount per Serving (% Daily Value): Calories 210, Total Fat 9g (14%), Saturated Fat 0.5g (3%), Trans Fat 0g, Cholesterol 0mg (0%), Sodium 480mg (20%), Total Carbohydrate 19g (6%), Dietary Fiber 5g (21%), Sugars 1g, Protein 14g (20%).

GFF Comments: Dr.Praeger’s new Pure Plant Protein line balances veggies and protein for broader appeal Plant protein added to what has traditionally been a veggie focus. The Chick’n Tenders line includes three flavors: Classic, Gametime Buffalo, and Grandpa Mel’s BBQ.


Kluth Fit Food Protein Mix (Germany)Fit Food Protein Gallery 2019 PTT

Ingredients: 40% roasted, salted soybean mix (soybeans, salt), 26% roasted peanut kernels (peanut kernels, rapeseed oil), 17% roasted almonds, 17% walnut kernels

Nutrition: Average data for Serving Size (40 g). Energy 221 kcal; Total Fat 16g: Saturated fatty acids 2.0g, Simply saturated fatty acids 5.8g, Polyunsaturated fatty acids 7.5g, Total Carbohydrates 3.5g: Sugars 1.8g, Roughage 5.4g, Protein 12.9g, Salt 0.16 g

NOTE: One bag contains 150g

GFF Comments: The product is positioned for sports performance. “The KLUTH Fit Food Blends are ideal for those who enjoy life actively. Our Fit Food Protein Mix has a high content of vegetable protein (protein) from nuts and soybeans. Proteins contribute to an increase and maintenance of muscle mass. They are a significant building substance of the musculature. Fit Food Protein Mix is suitable as a snack in between or as energy boost after training.”


Prommus Avocado-galleryPrommus Hummus –Avocado (US)

NOTE: Prommus CEO & Founder, Anthony M. Brahimsha, will participate on the “Managing Innovation: Entrepreneurial Startups to Going Mainstream” panel at this event.

Ingredients: Cooked Chickpeas, Chickpea Brine, Avocado, Tahini (Ground Sesame), Whey Protein Isolate, Lemon Juice, Jalapeños, Scallions, Extra Virgin Olive Oil, Garlic, Salt, Citric Acid, Tamarind Seed Gum. Contains: Milk

Nutrition: Serving Size 2 Tbsp., Servings per Container 9, Amount per (% Daily Value): Calories 50, Total Fat 2.5g(3%), Saturated Fat 0g(0%), Cholesterol 0mg (0%), Sodium 45mg(2%), Total Carbohydrate 4g(1%), Dietary Fiber 1g(4%), Total Sugars <1g, Includes 0g Added Sugars (0%), Protein 4g (8%).

Comments from Website: Prommus is the first-ever, high-protein, low-calorie, 100% clean label hummus. To pack our hummus with protein, we combine two of nature’s most wholesome gifts, the chickpea and milk. And our process is as pure as our ingredients. We use cold pressure to preserve our products as opposed to adding harmful preservatives. This lets us maintain nutritional content and preserve peak natural flavor, crafting a hummus with two times the average protein as the leading competitors.


Bodylab Proteinella –Chocolate Spread (Denmark)proteinella Gallery 2019 PTT

Ingredients: Maltitol Sweetener, Vegetable Fat (Oilseed Rape, Palm Oil, Coconut), Whey Protein Isolate (Milk Contains), Hazelnuts, Ground Cocoa Powder, Emulsifier (Soy Lecithin), Aroma.

Nutrition: Amount per 100g: Calories 510, Total Fat 40g, Saturated Fat 6g, Sodium 79mg,Total Carbohydrate 7g, Sugars 2g, Protein 21g.

Comments from Website: Product labelclaims added protein, no addedsugar and gluten free.And, more than 20% of the protein is from whey protein isolate. Additional flavors include duo-chocolate, white chocolateand salted caramel. Also,as quoted from the website: “In Proteinella, we use only palm oil, which is certifiedaccording to the RSPO / Roundtable of SustainablePalm Oil standard, in order to ensure sustainable production taking into account the environment.”


Wild friends collagen butterWild Friend’s Collagen Almond Butter with Vanilla Flavor (U.S.)

Ingredients: Roasted Almonds, Grass-fed Collagen Peptides, Organic Sunflower Oil, Organic Vanilla, Organic Honey, Cinnamon, Sea Salt, Contains Tree Nuts. Made on equipment which also processes: Peanuts, Soy, Dairy.

Nutrition: Serving Size 2 Tbsp (32g)., Servings per ContainerAbout 9, Amount per Serving (% Daily Value): Calories 180, Total Fat 14g(19%), Saturated Fat 1g(6%),TransFat 0g, Cholesterol 0mg (0%), Sodium 85mg(4%),Total Carbohydrate 6g(2%), Fiber 3g(9%), Total Sugars 2g, Includes 1g Added Sugar (1%), Protein 8g.

Comments from Website: Collagen almond butter with vanilla flavor. Gluten free. Palm oil free. Made with vital proteins. Wild Friends’nut seed butters are made without palm oil or stabilizers, resulting in a thinner texture. Additional Flavors to the collagen nut butter line include Collagen Peanut Butter with Chocolate and Collagen Peanut Butter with Vanilla.


Sneakz Meal2Go

Sneakz Meal2GO (Cinnamon Chocolate variety)

Ingredients: Organic Protein Blend (Organic Pea Protein, Organic Cranberry Protein, Organic Pumpkin Protein), Organic Carb Blend (Organic Cane Sugar, Organic Amaranth, Organic Quinoa, Organic Buckwheat, Organic Millet, Organic Chia), Organic Veggie Blend (organic Carrot, Organic Sweet Potato, Organic Spinach, Organic Kale, Organic Cauliflower), Organic Sunflower Oil Powder (organic Sunflower Oil, Organic Acacia Gum), Organic Flavors, Organic Alkalized Cocoa, Vitamin Mineral Blend (magnesium Amino Acid Chelate, Tricalcium Phosphate, Organic Amla Extract, Tripotassium Citrate, Organic Guava Fruits, Organic Holy Basil Leaves, Organic Sesbania Leaves, Organic Lemon Fruit Extract, Organic Annatto Extract, Vitamin D2, Vitamin K1, Vitamin B12, Sacharomyces Cerevisiae), Organic Ashwagandha, Organic Cinnamon, Bacillus Coagulans Gbi-30 6086, Monk Fruit

Nutrition Facts: Serving Size: 1 Pack (48g), Amount Per Serving (% Daily Value), Calories 190, Total Fat 5g (6%), Sat Fat 1g( 5%), Trans Fat 0g, Cholest. 0g, Sodium 260mg 11%, Total Carb 21g (8%), Dietary Fiber 7g (25%), Total Sugars 11g, Includes9gAdded Sugars 18%, Protein 16g

GFF Comments: Its sales flyer notes “Unique protein blends contains all Amino Acids, is easily digestible, and is high in flavonoids and antioxidants, 17 Vitamins & Minerals, Vegan, No GMOs, Gluten Free, Whole Food Nutrition, Nothing Artificial, Full Serving Of Veggies Per Glass, Certified Organic By Oregon Tilth, Ganeden Bc30 & Ganeden Bc 30.” It also contains ashwagandha …a medicinal herb in Ayurvedic medicine to promote wellness across the body, mind and spirit.


Herbalife Protein Iced Coffee-slideshow

Herbalife High Protein Iced Coffee

Ingredients: (Mocha variety): Whey protein concentrate, Instant coffee powder, Natural flavors, High oleic sunflower oil, Sodium caseinate, Low fat cocoa, Less than 2% of Sea salt, Xanthan gum, Sucralose, Soy lecithin, Dextrose, and Corn Syrup solids

Nutrition Facts: Serving Size: 2 scoops (25g), Amount per Serving (%Daily Value), Calories 100, Total Fat 2.5g (3%), Saturated Fat 1g (5%), Trans Fat 0g, Cholesterol 40mg (13%), Sodium 84mg (4%), Total Carbohydrate 5g (2%), Dietary Fiber 0g, Total Sugars 2g Includes 1g Added Sugars (3%), Protein 15g (30%)

GFF Comments: For best results, fill shaker cup with 8-12 fl. oz. of cold water. Add 2 scoops of High Protein Iced Coffee. Shake and pour over ice. Claims include “High Protein,” “Low Fat,” “2 grams sugar,” “No Artificial Flavors or Added Color.”


a2 milk protein gallery a2 2% Reduced Fat Milk®

Ingredients: Nonfat milk, milk, vitamin A palmitate, vitamin D3

Nutrition: Serving Size 1 cup (240ml), 7 Servings per Container , Amount per Serving (% Daily Value): Calories 120, Calories from Fat 45, Total Fat 5g (8%), Saturated Fat 3g (15%), Trans Fat 0g, Cholesterol 20mg (7%), Sodum 115mg (5%), Potassium 365mg (10%), Total Carbohydrate 12g (4%), Dietary Fiber 0g (0%), Sugars 12g, Protein 8g (16%), Calcium 30%, Vitamin D 25%

GFF Comment: There are different types of protein in milk: whey and casein; the casein protein is what differs in ordinary milk vs. a2 Milk®. Most cows’ milk available on grocery store shelves contains a combination of two types of beta-casein: A1 and A2, while a2 Milk® only contains the A2 beta-casein protein.


Atkins® Chocolate Mint Protein Wafer CrispsAtkins Protein Wafers protein gallery

Ingredients: Protein Blend (Milk Protein Isolate, Whey Protein Isolate, Whey Protein Concentrate), Palm Kernel and Palm oil, Polydextrose, Whole Wheat Flour, Almond Flour, Cocoa Powder (Processed with Alkali), Soybean Oil, Nonfat Milk, Soy Lecithin, Contains less than 2% of Vegetable Glycerin, Salt, Natural Flavors, Unsweetened Chocolate, Baking Soda, Vanilla Powder, Sucralose.

Nutrition: Serving Size 1 Bar (36g), Amount per Serving (% Daily Value): Calories 190, Fat Calories 120, Total Fat 14g (22%), Saturated Fat 8g (40%), Trans 0g, Polyunsaturated Fat 2g, Monounsaturated Fat 2.5g, Cholesterol 5mg (2%), Sodium 80mg (3%), Total Carb 10g (3%), Dietary Fiber 5g (20%), Sugars 1g, Sugar Alcohols 1g, Protein 10g (18%)

GFF Comments: Chosen because the Atkins diet is still popular and its low carb products generally mean higher in protein. Also, although a baked good product, the protein comes primarily from dairy sources. Their high quality helps enable an %DV declaration.


Enjoy LIfe Foods Dipped Banana Low-FODMAP Certified Protein BitesEnjoy LIfe Banana Dipped Protein Bites-gallery

NOTE: Enjoy Life Food’s former CEO & Founder, Scott Mandell, will participate on the “Managing Innovation: Entrepreneurial Startups to Going Mainstream” panel at this event.

Ingredients: Semisweet Chocolate (Unsweetened Chocolate, Cane Sugar, Cocoa Butter), Sunflower Protein, Sugar Cane Syrup (Cane Sugar, Water), Tapioca Syrup, Cocoa Butter, Roasted and Salted Pumpkin Seeds (Pumpkin Seeds, Safflower Oil, Salt), Rice Protein, Cocoa Powder, Dried Bananas, Safflower Oil, Natural Flavors, Salt.

Nutrition: Serving Size 3 Pieces (36g), 5 Servings per Container, Amount per Serving (% Daily Value): Calories 160, Calories from fat 90, Total Fat 10g (15%), Saturated Fat 5g (25%), Trans Fat 0g, Cholesterol 0mg, Sodium 35mg (1%), Total Carb 17g (6%), Dietary Fiber 1g (4%), Sugars 11g, Protein 6g

GFF Comment: Beyond being an example of a FODMAP product, it was also picked because it’s free of allergens beyond the Big Eight including sesame which has been proposed to be required as an allergen by the FDA. FODMAP stands for Fermentable Oligosaccharides Disaccharides Monosaccharides and Polyols. These short-chained carbohydrates can cause symptoms in those suffering from IBS, celiac disease and Crohn’s disease.


MetRx Whey Protein Snack CupMetrx snack cup protein gallery

Ingredients (Chocolate Hazelnut Spread variety): Hazelnut Spread Ingredients: Sugar, Whey Protein Concentrate, Sunflower Oil, Hazelnut, Cocoa Powder, Cocoa (processed with alkali), Sunflower Lecithin (emulsifier), Natural Flavors, Natural Caramel Color.

Breadstick Ingredients: Enriched Wheat Flour (Wheat Flour, Malted Barley Flour, Niacin, Reduced Iron, Thiamin Mononitrate, Riboflavin, Folic Acid), Palm Oil, Salt, Corn and Malt Syrup, Yeast.

Nutrition: Serving Size 1 Container (59.5g), Amount per Serving (% Daily Value): Calories 280, Calories from Fat 110, Total Fat 13g (20%), Saturated Fat 2% (10%), Trans Fat 0g, Cholesterol 10mg (3%), Sodium 260mg (11%), Total Carb 35g (12%), Dietary Fiber 3g (12%), Sugars 11g, Protein 10g (14%)

GFF Comment: We profiled a prototype of this product in our 2017 PTT Protein Products Gallery


OWYN (Only What You Need) 100% Vegan, Plant-Based Snack BarsOWYN bars protein gallery

Ingredients (Chocolate Chip, Cranberry variety): OWYN Protein Blend (Pumpkin Seeds, Pea Protein Isolate, Chia Seeds), Brown Rice Syrup, Chicory Root Fiber, Semi-Sweet Chocolate Chips (Sugar, Chocolate Liquor, Cocoa butter, Sunflower Oil [an emulsifier], Vanilla Extract), Dried Cranberries (Cranberries, Sugar, Sunflower Oil), Sunflower Oil, Cane Sugar, Natural Flavor, Sea Salt.

Nutrition: Serving Size Approx. 1 bar (50g), 12 Servings per Container, Amount per Serving (% Daily Value): Calories 240, Total Fat 13g (17%), Saturated Fat 3g (15%), Trans Fat 0g, Cholesterol 0mg (0%), Sodium 110mg (5%), Total Carb 20g (7%), Dietary Fiber 4g (14%), Sugars 8g (16%), Protein 10g

GFF Comment: This vegan-protein bar combines pumpkin seed, pea protein and chia to provide a complete profile of all 9 essential amino acids and naturally occurring BCAAs (Branched Chain Amino Acids). It differentiates itself by being “allergy friendly” among other claims such as having “one of the best protein to sugar ratios.”


Unsweetened Cashew Mylk Base IngredientsMylk-Bases protein gallery

Ingredients: Cashews, Coconut Oil, Arrowroot Flour, Himalayan Pink Salt.

Nutrition: Serving Size 1 ½ tsp (8g), 42 Servings per Container, Amount per Serving (% Daily Value): Calories 45, Total Fat 3.5g (5%), Saturated Fat 1g (5%), Trans Fat 0g, Cholesterol 0mg (0%), Sodium 15mg (1%), Total Carb 2g (1%), Dietary Fiber 0g (0%), Total Sugars 0g, includes 0g Added Sugars (0%), Protein 1g

GFF Comment: There are six varieties. Cost ordered online from company is $14.99 plus shipping for a 11.85 oz (336g) per container that makes 42 servings. Must use blender to reconstitute. Use in smoothies, coffee/tea, cereal, cooking/baking recipes, or just in a glass. Other claimes include Dairy-alternatives brand Modest Milk has launched a new product line-up of organic, gluten-free, preservative/stabilizer-free and vegan concentrated nut bases.


Stouffer’s Beef and Broccoli Family Meal KitStouffers Beef-Brocc-Meal-Kit-protein-gallery

Ingredients: Cooked braised prime rib beef steak strips and modified cornstarch product caramel color added (beef, beef broth, modified cornstarch, salt, sodium phosphates, dextrose, caramel color, natural flavors), Cooked long grain white rice (water , long grain white rice ), Broccoli, sauce (water, brown sugar, sesame oil, modified cornstarch, sugar, rice vinegar, garlic puree, soybeans, chicken broth, salt, potassium chloride, ginger puree, onion powder, soy sauce powder [soybeans, salt, wheat], sweet potato powder, spices, cornstarch, sesame paste, wheat flour, chili peppers, natural flavors, citric acid), carrots, onions.

Nutrition Facts: Serving Size 1 ea (334 g), Servings per Container 4, Amount Per Serving (% Daily Value), Calories 360.0, Calories from fat 80.0, Total fat 9.0g (14%), Saturated fat 3.5g (18%), Trans fat 0g, Cholesterol 20mg (7%), Sodium 850mg (35%), Total carbohydrate 40g (13%), Dietary fiber 3g (12%), Sugars 7g, Protein 29g (34g)

GFF Comments: From Stouffer’s website: “Veggies, Protein, Whole Grains; Pre-Chopped and Pre-measured. Ready in under 25 minutes.” With the trademarked Thoughtful Portion™, package notes that 1 Portion = ¼ package. “Pair this portion with a side salad and a glass of low-fat milk as part of a balanced diet.” No preservatives, Ready in under 25 minutes.


(1) https://www.statista.com/topics/4232/protein-market/


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