2019 Innovative New Protein Products

Protein-based and -enhanced foods continue to drive food manufacturers and consumer interests alike. While the trend is global, the USA is a large portion of the market at over US$3 billion in 2016.(1)  Products reflect dietary and lifestyle trends such as increased consumption of plant-based foods, low-FODMAP products, interest in sports nutrition, clean label and many more. Food, beverage and dietary product companies launch protein-touting products using emerging sources of protein. More products to be added!

Claudia Dziuk O’Donnell, Global Food Forums, Inc.

We wish to thank:

Tatua, sponsor of the 2019 Innovative Protein Sampling Station, May 22, 2019 at the 2019 Protein Trends & Technologies Seminar’s Formulating with Proteins program.

NOTE: Label information may change due to product reformulations and other factors.


Sneakz Meal2Go

Sneakz Meal2GO (Cinnamon Chocolate variety)

Ingredients: Organic Protein Blend (Organic Pea Protein, Organic Cranberry Protein, Organic Pumpkin Protein), Organic Carb Blend (Organic Cane Sugar, Organic Amaranth, Organic Quinoa, Organic Buckwheat, Organic Millet, Organic Chia), Organic Veggie Blend (organic Carrot, Organic Sweet Potato, Organic Spinach, Organic Kale, Organic Cauliflower), Organic Sunflower Oil Powder (organic Sunflower Oil, Organic Acacia Gum), Organic Flavors, Organic Alkalized Cocoa, Vitamin Mineral Blend (magnesium Amino Acid Chelate, Tricalcium Phosphate, Organic Amla Extract, Tripotassium Citrate, Organic Guava Fruits, Organic Holy Basil Leaves, Organic Sesbania Leaves, Organic Lemon Fruit Extract, Organic Annatto Extract, Vitamin D2, Vitamin K1, Vitamin B12, Sacharomyces Cerevisiae), Organic Ashwagandha, Organic Cinnamon, Bacillus Coagulans Gbi-30 6086, Monk Fruit

Nutrition Facts: Serving Size: 1 Pack (48g), Amount Per Serving (% Daily Value), Calories 190, Total Fat 5g (6%), Sat Fat 1g( 5%), Trans Fat 0g, Cholest. 0g, Sodium 260mg 11%, Total Carb 21g (8%), Dietary Fiber 7g (25%), Total Sugars 11g, Includes9gAdded Sugars 18%, Protein 16g

GFF Comments: Its sales flyer notes “Unique protein blends contains all Amino Acids, is easily digestible, and is high in flavonoids and antioxidants, 17 Vitamins & Minerals, Vegan, No GMOs, Gluten Free, Whole Food Nutrition, Nothing Artificial, Full Serving Of Veggies Per Glass, Certified Organic By Oregon Tilth, Ganeden Bc30 & Ganeden Bc 30.” It also contains ashwagandha …a medicinal herb in Ayurvedic medicine to promote wellness across the body, mind and spirit.


Herbalife Protein Iced Coffee-slideshow

Herbalife High Protein Iced Coffee

Ingredients: (Mocha variety): Whey protein concentrate, Instant coffee powder, Natural flavors, High oleic sunflower oil, Sodium caseinate, Low fat cocoa, Less than 2% of Sea salt, Xanthan gum, Sucralose, Soy lecithin, Dextrose, and Corn Syrup solids

Nutrition Facts: Serving Size: 2 scoops (25g), Amount per Serving (%Daily Value), Calories 100, Total Fat 2.5g (3%), Saturated Fat 1g (5%), Trans Fat 0g, Cholesterol 40mg (13%), Sodium 84mg (4%), Total Carbohydrate 5g (2%), Dietary Fiber 0g, Total Sugars 2g Includes 1g Added Sugars (3%), Protein 15g (30%)

GFF Comments: For best results, fill shaker cup with 8-12 fl. oz. of cold water. Add 2 scoops of High Protein Iced Coffee. Shake and pour over ice. Claims include “High Protein,” “Low Fat,” “2 grams sugar,” “No Artificial Flavors or Added Color.”


a2 milk protein gallery a2 2% Reduced Fat Milk®

Ingredients: Nonfat milk, milk, vitamin A palmitate, vitamin D3

Nutrition: Serving Size 1 cup (240ml), 7 Servings per Container , Amount per Serving (% Daily Value): Calories 120, Calories from Fat 45, Total Fat 5g (8%), Saturated Fat 3g (15%), Trans Fat 0g, Cholesterol 20mg (7%), Sodum 115mg (5%), Potassium 365mg (10%), Total Carbohydrate 12g (4%), Dietary Fiber 0g (0%), Sugars 12g, Protein 8g (16%), Calcium 30%, Vitamin D 25%

GFF Comment: There are different types of protein in milk: whey and casein; the casein protein is what differs in ordinary milk vs. a2 Milk®. Most cows’ milk available on grocery store shelves contains a combination of two types of beta-casein: A1 and A2, while a2 Milk® only contains the A2 beta-casein protein.


Atkins® Chocolate Mint Protein Wafer CrispsAtkins Protein Wafers protein gallery

Ingredients: Protein Blend (Milk Protein Isolate, Whey Protein Isolate, Whey Protein Concentrate), Palm Kernel and Palm oil, Polydextrose, Whole Wheat Flour, Almond Flour, Cocoa Powder (Processed with Alkali), Soybean Oil, Nonfat Milk, Soy Lecithin, Contains less than 2% of Vegetable Glycerin, Salt, Natural Flavors, Unsweetened Chocolate, Baking Soda, Vanilla Powder, Sucralose.

Nutrition: Serving Size 1 Bar (36g), Amount per Serving (% Daily Value): Calories 190, Fat Calories 120, Total Fat 14g (22%), Saturated Fat 8g (40%), Trans 0g, Polyunsaturated Fat 2g, Monounsaturated Fat 2.5g, Cholesterol 5mg (2%), Sodium 80mg (3%), Total Carb 10g (3%), Dietary Fiber 5g (20%), Sugars 1g, Sugar Alcohols 1g, Protein 10g (18%)

GFF Comments: Chosen because the Atkins diet is still popular and its low carb products generally mean higher in protein. Also, although a baked good product, the protein comes primarily from dairy sources. Their high quality helps enable an %DV declaration.


Enjoy LIfe Foods Dipped Banana Low-FODMAP Certified Protein BitesEnjoy LIfe Banana Dipped Protein Bites-gallery

Ingredients: Semisweet Chocolate (Unsweetened Chocolate, Cane Sugar, Cocoa Butter), Sunflower Protein, Sugar Cane Syrup (Cane Sugar, Water), Tapioca Syrup, Cocoa Butter, Roasted and Salted Pumpkin Seeds (Pumpkin Seeds, Safflower Oil, Salt), Rice Protein, Cocoa Powder, Dried Bananas, Safflower Oil, Natural Flavors, Salt.

Nutrition: Serving Size 3 Pieces (36g), 5 Servings per Container, Amount per Serving (% Daily Value): Calories 160, Calories from fat 90, Total Fat 10g (15%), Saturated Fat 5g (25%), Trans Fat 0g, Cholesterol 0mg, Sodium 35mg (1%), Total Carb 17g (6%), Dietary Fiber 1g (4%), Sugars 11g, Protein 6g

GFF Comment: Beyond being an example of a FODMAP product, it was also picked because it’s free of allergens beyond the Big Eight including sesame which has been proposed to be required as an allergen by the FDA. FODMAP stands for Fermentable Oligosaccharides Disaccharides Monosaccharides and Polyols. These short-chained carbohydrates can cause symptoms in those suffering from IBS, celiac disease and Crohn’s disease.


MetRx Whey Protein Snack CupMetrx snack cup protein gallery

Ingredients (Chocolate Hazelnut Spread variety): Hazelnut Spread Ingredients: Sugar, Whey Protein Concentrate, Sunflower Oil, Hazelnut, Cocoa Powder, Cocoa (processed with alkali), Sunflower Lecithin (emulsifier), Natural Flavors, Natural Caramel Color.

Breadstick Ingredients: Enriched Wheat Flour (Wheat Flour, Malted Barley Flour, Niacin, Reduced Iron, Thiamin Mononitrate, Riboflavin, Folic Acid), Palm Oil, Salt, Corn and Malt Syrup, Yeast.

Nutrition: Serving Size 1 Container (59.5g), Amount per Serving (% Daily Value): Calories 280, Calories from Fat 110, Total Fat 13g (20%), Saturated Fat 2% (10%), Trans Fat 0g, Cholesterol 10mg (3%), Sodium 260mg (11%), Total Carb 35g (12%), Dietary Fiber 3g (12%), Sugars 11g, Protein 10g (14%)

GFF Comment: We profiled a prototype of this product in our 2017 PTT Protein Products Gallery


OWYN (Only What You Need) 100% Vegan, Plant-Based Snack BarsOWYN bars protein gallery

Ingredients (Chocolate Chip, Cranberry variety): OWYN Protein Blend (Pumpkin Seeds, Pea Protein Isolate, Chia Seeds), Brown Rice Syrup, Chicory Root Fiber, Semi-Sweet Chocolate Chips (Sugar, Chocolate Liquor, Cocoa butter, Sunflower Oil [an emulsifier], Vanilla Extract), Dried Cranberries (Cranberries, Sugar, Sunflower Oil), Sunflower Oil, Cane Sugar, Natural Flavor, Sea Salt.

Nutrition: Serving Size Approx. 1 bar (50g), 12 Servings per Container, Amount per Serving (% Daily Value): Calories 240, Total Fat 13g (17%), Saturated Fat 3g (15%), Trans Fat 0g, Cholesterol 0mg (0%), Sodium 110mg (5%), Total Carb 20g (7%), Dietary Fiber 4g (14%), Sugars 8g (16%), Protein 10g

GFF Comment: This vegan-protein bar combines pumpkin seed, pea protein and chia to provide a complete profile of all 9 essential amino acids and naturally occurring BCAAs (Branched Chain Amino Acids). It differentiates itself by being “allergy friendly” among other claims such as having “one of the best protein to sugar ratios.”


Unsweetened Cashew Mylk Base IngredientsMylk-Bases protein gallery

Ingredients: Cashews, Coconut Oil, Arrowroot Flour, Himalayan Pink Salt.

Nutrition: Serving Size 1 ½ tsp (8g), 42 Servings per Container, Amount per Serving (% Daily Value): Calories 45, Total Fat 3.5g (5%), Saturated Fat 1g (5%), Trans Fat 0g, Cholesterol 0mg (0%), Sodium 15mg (1%), Total Carb 2g (1%), Dietary Fiber 0g (0%), Total Sugars 0g, includes 0g Added Sugars (0%), Protein 1g

GFF Comment: There are six varieties. Cost ordered online from company is $14.99 plus shipping for a 11.85 oz (336g) per container that makes 42 servings. Must use blender to reconstitute. Use in smoothies, coffee/tea, cereal, cooking/baking recipes, or just in a glass. Other claimes include Dairy-alternatives brand Modest Milk has launched a new product line-up of organic, gluten-free, preservative/stabilizer-free and vegan concentrated nut bases.


Stouffer’s Beef and Broccoli Family Meal KitStouffers Beef-Brocc-Meal-Kit-protein-gallery

Ingredients: Cooked braised prime rib beef steak strips and modified cornstarch product caramel color added (beef, beef broth, modified cornstarch, salt, sodium phosphates, dextrose, caramel color, natural flavors), Cooked long grain white rice (water , long grain white rice ), Broccoli, sauce (water, brown sugar, sesame oil, modified cornstarch, sugar, rice vinegar, garlic puree, soybeans, chicken broth, salt, potassium chloride, ginger puree, onion powder, soy sauce powder [soybeans, salt, wheat], sweet potato powder, spices, cornstarch, sesame paste, wheat flour, chili peppers, natural flavors, citric acid), carrots, onions.

Nutrition Facts: Serving Size 1 ea (334 g), Servings per Container 4, Amount Per Serving (% Daily Value), Calories 360.0, Calories from fat 80.0, Total fat 9.0g (14%), Saturated fat 3.5g (18%), Trans fat 0g, Cholesterol 20mg (7%), Sodium 850mg (35%), Total carbohydrate 40g (13%), Dietary fiber 3g (12%), Sugars 7g, Protein 29g (34g)

GFF Comments: From Stouffer’s website: “Veggies, Protein, Whole Grains; Pre-Chopped and Pre-measured. Ready in under 25 minutes.” With the trademarked Thoughtful Portion™, package notes that 1 Portion = ¼ package. “Pair this portion with a side salad and a glass of low-fat milk as part of a balanced diet.” No preservatives, Ready in under 25 minutes.


(1) https://www.statista.com/topics/4232/protein-market/

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