2017 Protein Products Examples of Trends

Skoop Sleep Protein

Skoop’s new Sleep Protein also contains the amino acid tryptophan to enhance its function as a sleep aid.

I’ve used the Natural Products Expo Wests for trend-tracking since 1992. The 2017 Expo surprised me with its abundance of protein-touting products. They reflect ingredient choices and consumer trends on a broader scale. Topics of interest to consumers range from sustainability and clean label to the popularity of anti-inflammatory substances, concerns over digestibility, and, of course, protein ingredients.

Please click on the link for my graphic-rich pages with examples of new protein-centric products and how they exemplify trends.

— Claudia O’Donnell, Content Editor and Co-owner, Global Food Forums

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