2015 Clean Label Conference News Bites
Sophisticated Solutions for Simplified Products
Food news bites, ideas, statistics and insights into some of the food science behind “natural,” “clean,” simplified ingredient legends are offered here.
|The desire for simple, easily understood ingredient statements has been an effort by many in the industry for over 30 years. Global food distribution systems and the rise of multi-national food companies is one driving force. Additionally, consumer interest in “natural,” transparent and easily understood packaged foods has been a major trend worldwide.One testimony to the strength of this trend can be seen in the growth of the Natural Products Expo West event. Organizers of Natural Products Expo West announced that the 2015 event grew by 7.2 percent to over 71,000 attendees with 2,700 exhibiting companies. (March 14, 2015 – Global Food Forums)|
|In her presentation “Opportunities & Headwinds in Global Ingredient Regulations” at the 2014 Protein Trends & Technologies Seminar, Carolyn Fisher, Ph.D, referenced how the company Decernis monitors 78,000 food and consumer product regulations in 180 countries and 16 economic areas. One purpose is to assist food companies in determining the regulatory barriers each ingredient— and thus the product itself— may face when it is marketed in a region. Global Food Forums defines “export-friendly” ingredients as those that have little to no restrictions in a broad range of global market area. This is one driving force behind simplified ingredient legends and “clean labels.” (April 21, 2014 – Global Food Forums, Inc.)|
|The preference for sweetness is innate in humans. Consumer interests, and thus the food industry’s interest have turned to ingredients that provide sweetness with few to no calories. Some consumers segments strongly prefer “natural sweeteners.” The use of D-psicose, a new, natural, almost zero-calorie sweetener may be not too far off. See “New Natural Sweetener D-psicose Marches Toward Commercialization (April 21, 2014, Global Food Forums )|
|A 2013 white paper “Do “natural” claims cut the mustard?” by Leatherhead Food Research suggests that “natural claims” may be devaluing the meanings of specific claims. Its survey of 500 US consumers shows they do not strongly differentiate between claims like “natural,” “organic” and “locally sourced.” Results show that 49% are willing to pay “slightly,” “somewhat” or “quite a bit more” for an organic product while 59% said they would pay the same for a product claiming to be “natural.”Do ‘natural’ claims cut the mustard?—Leatherhead Food Research (July 30, 2013) This is a link to request the white paper from Leatherhead Food Research. Click here to see news item with access to a larger version of the chart at left.|
|In its April 30, 2014 Journal eNews, NMI reports that products in the U.S. with the claim “natural” generated $43B in sales according to Nielsen Scantrack & Nielson LabTrends (52 weeks ending 12/21/2013). Products with claims on the presence of preservatives, vitamins & minerals, calories and salt or sodium as well as those with gluten free claims followed. All sported sales in the $22.3 to $26.9B range.Click here for more information.|